client: high point creamery

high point creamery collateral

High Point Creamery is a locally owned ice cream shop selling ultra-premium ice cream in the Hilltop/Crestmoor neighborhood of Denver. The ice cream is manufactured in house using high quality fresh ingredients.

For collateral pieces, High Point Creamery needed a menu board design, ice cream pint labels, ice cream display case labels, t-shirts, stickers, and temporary tattoos. I did not create the logo for High Point Creamery. The two main strengths of High Point Creamery's products are high quality and hand-crafted. I choose to combine design elements such as sketch like imperfect typography, bold script typography, and sketch like embellishments to reflect the hand-crafted and luxurious aspects of High Point Creamery.

As part of the design, I created the tagline, Lavishly Crafting Joy, with the client's help. This tagline communicates the deeper thing High Point Creamery is crafting. The tagline was designed in a way to express it's meaning. This tagline was used throughtout the collateral pieces.

This project was created at Zenman.

For a menuboard, the client wanted to use a chalkboard and handwrite the flavors because her flavors change seasonally.

Menuboard:
Menuboard

To make the display case labels cohesive with the menuboard and also easy to change, they also were chalk.

Display Case Labels:
Display case labels

Like the display case labels and menuboard, the pints also had to be interchangable. Colors were implemented on the pints, stickers and the t-shirts by the clients desire, which reflected that High Point Creamery's use of a lot of fresh ingredients and variety of flavors. The colors also evoked a more cheery feeling.

To Go Pints:
Pint finals

Stickers:
Stickers

T-shirts:
T-shirts

I created characters with sayings for the kids t-shirts, and temporary tattoos to promote the fresh ingredients used in High Point Creamery's products, communicate the flavors, and to appeal to kids.

Characters with their Taglines:
characters

Kids T-shirts:
Kids T-shirt

Tattoos:
Tatts