client: global industry group(gig)

gig identity

Global Industry Group(GIG) is an internal brand to organize four global companies within a holding company by separating them with an identity to be used within the four subsidiaries. These four companies all provide news, events, and career resources for four seperate industries, whilst the other subsidiaries are different. The four brands are Rigzone, efinancialcareers, Hcareers, and Biospace. The four industries are oil and gas, finance, hospitality, and science.

For the design, I wanted to represent the 4 different brands being connected and global. I represented the 4 different brands by using an icon to represent each industry of each brand. In the collateral, I used several icons from each industry in the shape of a map to be cohesive and represent being global.

Logo Sketches and Ideation:
Gig Sketches

Logo Directions: Gig logo options

Final Logo: Gig Logo

Logo Color Guidelines:
Gig Logo Guidelines

GIG wanted a condensed 1 page guideline on how to use the logo properly for the employees within there corporation. I put in the major points on on how to use it correctly and the most common misuses of a logo.

One Page Logo Guidelines:
Gig Brand Guidelines

Powerpoint Design:
Gig Powerpoint Gig Powerpoint Gig Powerpoint Gig Powerpoint Gig Powerpoint

Blog Header:
Gig Header

Linkedin Header:
Gig Header